Zennie62 Media Strategy
Our strategy is simple: we see media as market. The demand to see particular topics online and on mobile changes several times a day. There's only a 24-hour news cycle. In order to meet the demands of such a new media world, you have to think of content not as writing, but as programming and engineering.
You also have to do the work of making content, and its programming and engineering, to understand how to be an effective consultant.
Bottom line: if you don't have your own blogs and content-making sites and operation that you use daily, or at least on a regular basis, you can't be a good social media and digital media consultant.
That's just fact. We don't have time for hot air; we're too busy working.